Highlights
- NO E-commerce Platform
- NO Proper B2B Structure
- Non Existent Social Media Presence
Services
- Branding
- Social Media Marketing
- Search Engine Optimization
- APP Development
- Website Developement
Introduction
Gillani is a bespoke clothing brand specialising in luxury apparel. Known for its handcrafted designs and attention to detail, the brand prides itself on creating fashion pieces that are as unique as the individuals who wear them. Yet, despite their expertise in crafting luxurious garments, Gillani was missing a vital component: a branding strategy that represented their high-end appeal and bespoke services. As competition in the luxury fashion space continues to intensify, having cohesive, visually stunning branding is crucial for standing out and resonating with affluent clientele. Recognising the need to align their visual identity with their core values, Gillani turned to Spotlight GB, a premier agency specialising in 360-degree brand development and digital marketing strategies.
The Problem
Gillani's primary challenge was the absence of a cohesive and premium branding strategy.
Gillani needed a solution that not only addressed these pain points but also amplified its position as a sophisticated, high-end clothing brand.
01No clear visual identity
The brand lacked consistent visual cues, such as logos, typography, and colour palettes, that effectively articulated its luxurious ethos.
02Disconnect between product and branding
While their clothing excelled in craftsmanship and individuality, the brand lacked a story that communicated its exclusivity and bespoke nature.
03Limited market differentiation
Without strong branding, Gillani struggled to differentiate itself from competitors in the luxury fashion market.
The Solution
Spotlight GB took a holistic approach to reshaping Gillani's brand identity. Leveraging their comprehensive expertise in 360° brand development, Spotlight GB crafted a luxurious branding package that captured the uniqueness of Gillani's bespoke clothing.h
01Keyword Research
Identifying relevant keywords that potential customers use when searching for aesthetic treatments online.
02Ad Creation
Crafting compelling ad copy that highlighted SaRivaa Aesthetics' unique offerings and value proposition.
03Landing Page Optimisation
Ensuring landing pages provided a seamless user experience and encouraged desired actions (e.g. booking consultations).
Results
01Increased Online Visibility
Google Ads campaigns generated significant traffic, with 2,730 clicks from potential customers searching for aesthetic services. The organic click count was 1.8K. From 39th Position to 24th position is where we took SaRivaa under a limited time.
02Improved Lead Generation
The targeted ads resulted in 245 conversions at a cost per conversion (CPC) of £3.65, indicating successful customer acquisition efforts.
03Enhanced Brand Awareness
Engaging social media content, such as reels, sparked conversations and increased brand awareness for SaRivaa Aesthetics. With a total 151K impressions.
04Boosted Social Media Engagement
The social media revamp led to a rise in likes, comments, and shares, fostering a more interactive online community around SaRivaa Aesthetics.
Conclusion
Spotlight GB's data-driven approach to online advertising and engaging social media management empowered SaRivaa Aesthetics to achieve a dominant online presence. Google Ads campaigns effectively reached new audiences, while the social media makeover fostered brand awareness and audience engagement. This combination of strategies ultimately positioned SaRivaa Aesthetics to attract new clients and establish itself as a leading player in the aesthetics industry.
