Highlights
- NO E-commerce Platform
- NO Proper B2B Structure
- Non Existent Social Media Presence
Services
- Branding
- Social Media Marketing
- Search Engine Optimization
- APP Development
- Website Developement
Challenges
SaRivaa Aesthetics sought to attract new clients and establish a stronger online presence. However, they lacked a strategic approach to online advertising and social media management.
Solutions
Google Ads Campaign Development and Management
Spotlight GB developed targeted Google Ads campaigns for SaRivaa Aesthetics, including
01Keyword Research
Identifying relevant keywords that potential customers use when searching for aesthetic treatments online.
02Ad Creation
Crafting compelling ad copy that highlighted SaRivaa Aesthetics' unique offerings and value proposition.
03Landing Page Optimisation
Ensuring landing pages provided a seamless user experience and encouraged desired actions (e.g. booking consultations).
Social Media Makeover and Content Strategy
We revamped SaRivaa Aesthetics' social media presence through
01Keyword Research
Identifying relevant keywords that potential customers use when searching for aesthetic treatments online.
02Ad Creation
Crafting compelling ad copy that highlighted SaRivaa Aesthetics' unique offerings and value proposition.
03Landing Page Optimisation
Ensuring landing pages provided a seamless user experience and encouraged desired actions (e.g. booking consultations).
Results
01Increased Online Visibility
Google Ads campaigns generated significant traffic, with 2,730 clicks from potential customers searching for aesthetic services. The organic click count was 1.8K. From 39th Position to 24th position is where we took SaRivaa under a limited time.
02Improved Lead Generation
The targeted ads resulted in 245 conversions at a cost per conversion (CPC) of £3.65, indicating successful customer acquisition efforts.
03Enhanced Brand Awareness
Engaging social media content, such as reels, sparked conversations and increased brand awareness for SaRivaa Aesthetics. With a total 151K impressions.
04Boosted Social Media Engagement
The social media revamp led to a rise in likes, comments, and shares, fostering a more interactive online community around SaRivaa Aesthetics.
Conclusion
Spotlight GB's data-driven approach to online advertising and engaging social media management empowered SaRivaa Aesthetics to achieve a dominant online presence. Google Ads campaigns effectively reached new audiences, while the social media makeover fostered brand awareness and audience engagement. This combination of strategies ultimately positioned SaRivaa Aesthetics to attract new clients and establish itself as a leading player in the aesthetics industry.
