Highlights
- NO E-commerce Platform
- NO Proper B2B Structure
- Non Existent Social Media Presence
Services
- A Flavourful Social Media Strategy
- SEO That Serves Up Results
- Social Media Management
Challenges
The Merry Fiddlers, despite offering the finest foods and the best services, was not gaining the online recognition that they rightly deserved. They were rather unstable in their social media activities and had no single identity, which complicated having an outreach to a larger population. They were not appearing in local food searches, so potential new diners were not finding them. Additionally, they lacked a clear content plan and a distinctive brand voice to represent them effectively in the digital world. In a nutshell, the food was saying a lot in the real world, but the internet was not doing its job to magnify their adventure.
A Flavourful Social Media Strategy
We brewed a platform-specific strategy so that The Merry Fiddlers could become a pot:
01 Platform Strategy
Prioritising Instagram and Facebook as the means of displaying mouth-watering food and creating a feast for the eyes that attracts the domestic audience.
02 Content that targets the audience
Developed messages that were directly appealing to foodies, families, and weekend diners. Imagine: comfort food, backstage cooking videos, and roast on a Sunday clock-tickers.
03 Paid Campaigns to Get Maximum Visibility
Started sponsored campaigns and targeted boosters to promote visibility particularly on seasonal events, live music nights, and weekend meal promotions.
SEO That Serves Up Results
We didn’t just want people to see their posts; we wanted them to find The Merry Fiddlers first when searching for local food spots.
01 On-Page Optimisation
Updated their website with SEO-friendly meta descriptions, keywords like best pub meals near me and traditional British pub food, and optimised images of their most popular dishes.
02 Local SEO Strategy
Enhanced their Google My Business listing with accurate hours, vibrant photos, and great reviews, boosting visibility, attracting local diners, and drawing more foot traffic around Essex.
03 Blog & Content Refresh
Launched a monthly blog featuring engaging titles that highlighted their unique offerings, boosting search traffic and strengthening their online identity as a food and experience destination.
Social Media Management
We made sure every post hit the mark, looked on-brand, and reached the right people:
01 Consistent Posting Calendar
We introduced a weekly content plan that features menu highlights, event updates, and promotions to keep our audience consistently engaged and informed.
02 Visual Styling
Created cohesive, on-brand templates that enhanced visual appeal and made the feed inviting, professional, and aligned with The Merry Fiddlers’ traditional yet modern vibe.
03 Automation & Ease
Used scheduling tools to automate posts, saving time and letting the pub team focus on food, service, and creating memorable customer experiences.
Results
01 3.5x Growth in Engagement
Within the first 60 days, likes, shares, and story interactions grew over 350%.
02 #1 Ranking for Local Pub Searches
The Merry Fiddlers now ranks top in Google for multiple local keywords, including family-friendly pub in Essex and Sunday roast near me.
03 5x Increase in Organic Reach
Thanks to targeted content and SEO optimisation, their online visibility skyrocketed, with five times more traffic coming from organic sources.
04 Time Saved Weekly
With content scheduled and managed, the pub team now saves 5–7 hours each week while maintaining a professional and active presence.